Korey Korfiatis, CEO of Saggezza Creative Group presents: -
“Creating a Culture of Customer Service Excellence”

In today’s world of complex communications from instant messaging to online shopping, focusing on customer service may seem a bit antiquated. If you’re a small service or retail business competing for customers attention is extremely challenging. Your best option to succeed is to develop a culture of customer service excellence.

What to expect

In this seminar series we will give you the tools and teach you the techniques to sell, service, and retain loyal customers so you are able to successfully compete in today’s “need it now” society. In addition to the two full days of training, our experienced team of consultants will visit your business to help you implement and empower your sales and customer service team. Your team will be trained on how to effectively cultivate relationships and improve sales leaving you with a foundation that is built for success.

When: May 28th & 29th (Plus on-site employee training)
Time: 9 a.m. - 5 p.m.
Where: Chateau Faire Le Pont Winery
Fee: $1500*
*Continental breakfast and lunch provided. Fee includes up to three seminar participants

Click *here* to learn more and reserve your space today!

A few weeks ago our company posted our views on xerox and their new brand revision. More recently I ran across an article (blog) that one of my favorite branding experts, Laura Ries had written. I encourage you to read to get her perspective on xerox's decisions. She makes some very interesting points regarding when a re-brand is necessary versus hanging on to a old dog and expect to be able to teach it some new tricks. http://ries.typepad.com/ries_blog/2008/01/after-a-brand-o.html

During the same time each and every year my clients start calling with an unusual tone in their voices. I can hear the fear and picture their tail between their legs as they sheepishly ask, “Korey, will you please make the call.” What call you ask? The church auction volunteer is looking for a donation? Nope. The accountant needs the profit and loss statements? You’re getting warmer. The Yellow page ad rep has left three voice mails? Nailed it!

Why is it that clients have such a hard time saying no to yellow page reps? I mean really, when is the last time you made an important buying decision by looking in the yellow pages? “Honey, I need heart surgery, do you know of anyone”? “No, sweety, why don’t you just look in the yellow pages”?

Today’s consumer is armed with more resources than ever to make a buying decision. The internet, GPS systems and a McDonalds on every street corner. Just say no to the yellow page reps and go start-building relationships with your customers.

Latest web work posted

Shon has been quite busy spinning webs as of late.  We've launched 3 new sites: JustinGrubbs.com, PerSystConsulting.com, and LegworkBlog.com.  Head over to our portfolio and take in our full write-up!

Xerox gets an “X” on the Rollout of the Orb

 

XEROX, or should we say, xerox, unveiled a new logo Monday intended to help redirect the public’s perspective of their services.  If you’re holding onto the old school XEROX perception of good ol’ Sunday, January 6th, 2008, let us help bring you into the now – Xerox isn’t a photocopier company anymore (as far as you and I should know).  This corporate powerhouse is now specializing in color printers, software and other technologically updated products.
So, what do you think about the new branding identity?
What?  You want to know what we think?  We thought you’d never ask.  
Let’s start with the positive.  Our creative team agrees that the new lowercase typeface is more approachable.  It’s softer on the eyes and leaves a warmer feeling in the heart – just what they were shooting for.  No more body-building font for today’s Xerox; they’ve successfully gotten in touch with their softer side.  Way to go, guys.
Now that we’ve got that taken care of, let’s roll out the other items at hand.  
The 3D orb.  Feel like you’ve seen it somewhere before?  We can’t imagine where.  Time is ticking on this sphere of design.  How many more tech companies are going to bounce this icon trend around before it’s stuffed to the back of the designer’s desk drawer like a pair of their daddy’s bellbottoms?  Guess we’ll find out.  In our opinion, there’s too much trend, not enough timelessness here.
Maybe more concerning to our creative crew than the Xerox ball is the rollout campaign strategy of the multi-million dollar redesign.  What rollout campaign strategy?  Exactly.  If you blinked, you missed it.  Xerox, a company that’s been around since 1970 and worn the same logo for 14 years is going to change their public image overnight?  Danger.  We the public, by nature, are highly visual.  When we become familiar with an identity, our subconscious becomes committed to it whether we intend to or not.  On the part of the business looking to change their identity, it’s important to give their beloved consumer fair warning that things are going to change.  No change is best received when it’s done overnight.  Maybe over three-to-five months…in the case of a large company like Xerox, we might have drawn it out three-to-five years.  Xerox underestimated the power their brand carried in their international marketplace.  We’ll see how much it costs them.    
As for Monday, the grand “buzz” created by their new identity rollout cost them 1 cent of their market share, closing at $15.10.  Earlier in the day, they hit a $14.98 low for the year.  For their sake, we hope this was all part of their plan.

Merry Christmas! 

December 24th through January 1st, six Saggezza bears and one groundhog will hibernate for the winter holidays.  We hope you will, too.  
Merry Christmas and a Happy New Year!

Newness

Make sure to check out our new work in our fresh work section. We added some recently finished websites, a new identity & some exciting new print work.